So here's the thing -- I know my section depends on the hours and hours many Ad/PR firms log trying to produce promotional materials for their bands and television shows and whatnot, but we really do tire of getting those things up here.
Companies -- and campus organizations -- treat my section like it's free advertising, like all they have to do is send me a CD or a poorly-written press release to get some free coverage of their events.
But I don't work like that -- no newspaper does.
We here at The Mix, decide what to cover based on what we think students would like to hear about most.
Which is exactly why we've added the official positions of Movie Reviewer (the unsinkable Tyler Mobley) and Food Reviewer (the unstoppable Rebecca Wilson).
It's a decision that we make many times each week for the benefit of Joe Student, and we're willing to take the criticism for making what some may view as the wrong decisions.
What we're not willing to take are direct criticisms of the stories and reviews we work so hard to produce -- I challenge any civilian to get on the phone with their favorite band or actor and not freak out to the point of not being able to speak, then write a flawless article about that conversation.
And, again, we don't like the promo materials.
The staff is tired of the bad CDs we often get, and instead of getting passes to see movies before they come out, we're sent what are called digital press kits.
They're DVDs that include all of the trailers and a few press photos, nothing the average person with an Internet connection and some time couldn't find online in about five minutes.
Granted, we need these things to do our jobs, but they don't get us any more excited about doing our jobs than we already were.
We aren't asking for our palms to be greased, but we would like to have something spark our interests every once in a while.
-- The Mix
Justin Fenner
Mix editor
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